bolstr® launches minimalist AUX Sling Pouch for men to dump what’s in their pockets.

bolstr AUX Sling Pouch

Award-winning AUX Pocket design expanded for popular sling-style carry.

(May 19, 2022, Cleveland, Ohio) - Today, bolstr announced a key upgrade to its award-winning minimal bag design with the introduction of the AUX Sling Pouch.

“The bag market is overly crowded and complicated, resulting in men continuing to overstuff their pockets with everyday carry items. We aim to change that by offering men the popular option of carrying the AUX Pocket sling style,” explains bolstr founder Jay Yoo.

Updated with a tension hook loop allows the AUX Pocket to be worn closer to the body for fast access and security. The main slim pouch design is unchanged, with dedicated pocketing for everyday essentials.

“It’s inconvenient to carry things like a smartphone, cards, ID, wallet, passport, small notepad, mask, AirPods, charging cables in a larger bag like a backpack or messenger bag, so they end up in pant pockets. Most men we surveyed are not happy with this arrangement.”

AUX Sling Pouch fits between a wallet and a larger sling bag, intended to compliment a backpack, messenger or tote bag. The asymmetrically designed pouch is slim enough to be comfortably worn over or under jackets. 

"Most men do not need or want to carry a larger bag everywhere we go, but we want these essentials on our person all the time. Not many small bag designs men want, so they end up overstuffing their pockets to their dislike. Unfortunately, it seems an accepted, modern dilemma," says Yoo.

bolstr's survey of over 200 men revealed that close to 80% carry their phones in their pant pockets, and 65% stuff them with additional everyday essentials. Only 20% were delighted with their everyday carry, and less than 15% carry a man bag.

"A lot of men are dissatisfied with managing their everyday carry (wallet, keys, phone, AirPods, etc.), and we don't blame them. Good small bag designs for men are few and far between and an afterthought to other bag makers. bolstr aims to change that sentiment with iconic minimal bag designs for men that complements their larger bags. We are excited to offer a sling-style carry men can have on them at all times," explains Yoo.

Bolstr AUX Sling Pouch can be purchased online at www.bolstr.xyz.

Link to media folder

Contact: Jay Yoo | press@bolstr.xyz | 216-223-8129

bolstr is on ShareASale: http://www.shareasale.com/join/108111

About bolstr:

bolstr is an award-winning bag maker dedicated to minimalist bag designs for men. The company launched its flagship Small Carry design on Kickstarter as a perfectly sized and minimal everyday carry (EDC) bag to tote a smartphone, keys, wallet, and sunglasses, but not much more. Receiving worldwide acclaim, with mentions on popular tech and lifestyle publishers, bolstr proved the need for a minimal man bag. 

bolstr continues to innovate the everyday carry bag market, winning the prestigious 2021 IDA international design award for fashion and accessories.

bolstr AUX Sling Pouch