Culture: Create meaning beyond product (creativity).
Creativity: Always consider the absurd.
Innovation: Be willing to reinvent and stay relevant daily.
Integrity: Do the right thing. Be our word.
People: Respect for all.
Results: Focus on inputs; not outputs.
Success: Results through people and teams doing their best.
Make everyday a little easier with style and utility.
To be the small bag and minimalist accessory of choice by our community.
Creativity, then business.