bolstr is more than a product company; we promote the "less is more" approach to life. Making a bag to carry more is something we could do, but what do people really need on their person every day? And if they had their essentials in one place all the time, would they lose them?
Life is complex, and the last thing people need to worry about is how to carry daily essentials. It sounds like a small thing until you cannot find your keys, sunglasses, wallet or smartphone and need to get going.
bolstr - Clean your carry. Clear your mind.
bolstr started of necessity. Jay Yoo, the founder, could not find a suitable everyday carry bag, so he designed one to meet his needs.
Like most guys, he did not want a bag that looked like a man purse, fanny or sling pack. They all lack the modern yet straightforward style he wanted, and none seemed the right size for an everyday carry man bag.
What kind of bag did he want? Something that rides like a holster and is smaller than a laptop bag to carry sunglasses, a smartphone, notebook, wallet, keys, pen but not much more. A perfectly sized and minimal EDC bag.
The key to the design was coming up with something that did not have logos plastered all over it but rather uniquely identifiable by its shape (i.e. the Barcelona Chair). Asymmetry achieves this.
Lastly, he wanted a man bag to stand the test of travel and time. While tactical bags lack aesthetic, they are built to perform. Incorporating military-grade materials for something made for every day made sense.
From this bolstr was born - A bag fitting between a laptop bag and a holster. bolstr launched on Kickstarter in 2014 as a perfectly sized and minimal small carry EDC bag for men. To many people's surprise, the campaign went on to be 1777% funded in 30 days and was one of Kickstarter's most successful bag projects at the time.
Since then, the problem of men overstuffing their pockets has only gotten worse. You do not have to look very far to find a guy with pockets filled to the brim with a smartphone, keys, wallets, and other everyday essentials. It looks ridiculous. Why do men put up with it? We think it's because they do not have good bag options.
bolstr is committed to designing innovative, utilitarian ways to carry for men to carry daily essentials minimally. There are enough bags on the market for everything else, so we only focus on small carry. Our goal is simple - make everyday carry bags and accessories that transcend on-trend. We are aiming for future classics.
People are taking notice - bolstr AUX Pocket won the 2021 IDA International Design Award for Fashion.
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