bolstr® Wins Prestigious IDA Design Award For Fashion.
“It is an honor to be among some of the most notable companies and design firms in the world like Maserati, SYN Architects, Leica, Cisco Systems, Porsche Digital GmbH, to name a few. Getting recognized in this way for our design discipline speaks volumes. Bolstr is about solving problems with simplicity. ” said Jay Yoo, Founder of Bolstr.
AUX Pocket is a minimal and perfectly sized bag alternative. There is nothing else like it on the market. It is an extra pocket for everyday essentials that can be uniquely worn, carried, or stored for fast access and security. Sized for all smartphones and large enough for a Kindle.
- Minimal asymmetrical design
- Slim profile
- Five pockets for a smartphone, wallet, AirPods, passport and more
- Single point crossbody strap with sunglass keeper
- 1680D Ballistic nylon (Black) and Cordura (Colors)
- Made in USA
“The idea for AUX came from observing that most men are overstuffing their front pockets due to a lack of suitable small bag options on the market. I understand as I could not find a bag that did not look like a man purse before starting Bolstr. We think we cracked the code on overcoming the man purse stigma,” commented Yoo.
AUX Pocket is on its third iteration after launching on Kickstarter in October 2020, with added features coming in the first quarter of 2022, allowing for more ways to carry the bag alternative.
“Men want a variety of ways to carry their daily essentials and do not want different bags for each scenario. Many bag makers offer several products that do the same thing. We want to avoid that and have some surprises coming. Optionality is functionality,” Yoo explained.
Bolstr AUX Pocket is available online at www.bolstr.xyz.
bolstr makes utilitarian bags and accessories for men that fill a gap between laptop bags and men’s pockets. All are original works, uniquely balancing style, performance and utility. Est. 2016. The company cracked the code on the man purse stigma.
IDA exists to recognize, celebrate and promote exceptional design visionaries and discover emerging talent in Architecture, Interior, Product, Graphic and Fashion Design worldwide. The Farmani Group founded the IDA as the design sibling of the Annual Lucie Awards for Photography, which is one of the world’s most prestigious photography awards. Est. 2007.
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