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Design theory.

Allow us to introduce the core principles of our design philosophy:

"Less is More"

At bolstr, we champion the Minimal Design Theory that simplicity drives true elegance. By meticulously curating every element, we create space that encourages mindful evaluation of one's possessions, leading to a natural decluttering process and a focus on the essentials.

Asymmetry and Identity

In our Minimal Design Theory, asymmetry takes center stage as a symbol of brand identity. We deviate from the conventional practice of large logos, opting instead for asymmetrical forms that echo the uniqueness of each individual, celebrating individuality and character over conspicuous branding.

Beauty in the Essential

Inspired by the idea that simplicity embodies beauty, bolstr applies this philosophy to product design. We believe that simplicity captures the true essence of objects, enabling them to transcend trends and stand as timeless exemplars of design.

The Unseen Spirit

Minimal Design at bolstr recognizes the significance of the "spirit of things" – the intangible yet vital essence that goes beyond mere ornamentation. By avoiding excessive embellishments, we channel focus into what truly matters, resulting in designs that possess inherent value beyond aesthetics.

Cognitive Limits and Design

Our philosophy extends to functionality, guided by cognitive limits. Bolstr employs no more than seven pockets – a nod to the magic of the number seven and human cognition. This thoughtful approach maximizes usability while ensuring a user-friendly experience.

Parkinson's Law:

Similar to the time-management adage, Parkins Law applies to design. Our Minimal Design Theory embraces this concept, emphasizing efficiency and streamlining to avoid unnecessary complexity and ensure every element serves a purpose.

Simplicity: Ultimate Sophistication

Leonardo da Vinci's timeless wisdom finds a home in our Minimal Design Theory. Simplicity, often touted as the ultimate sophistication, is the cornerstone of bolstr's approach. We distill designs to their core, creating products that exude sophistication through their innate simplicity.

Future Classics: A Timeless Legacy

bolstr envisions "Future Classics" that transcend trends. Rooted in Minimal Design, these creations possess timeless appeal, becoming iconic symbols of refined taste.

Utility & Functionality: A Harmonious Duality

Minimal Design ensures that utility and functionality coexist seamlessly. While functionality addresses the practical aspect, utility delves deeper into the purpose-driven intention behind each design. bolstr's approach harmonizes these two facets to create products that truly enrich lives.

Sublime Hierarchy. Subtle Significance.

Visual hierarchy is paramount in Minimal Design, directing attention and creating order. bolstr takes this principle to heart, crafting designs that strike a  balance between elements. Subtle details wield a profound impact, underscoring the notion that even the smallest touch can resonate deeply.


bolstr's Minimal Design Theory is a philosophy that underscores the beauty of simplicity, intention, and purpose. It defines not only the aesthetic but also the ethos behind bolstr's creations, fostering a connection that transcends the visual into the realms of meaning and experience.


We make small bags and slim wallets for minimalist haulers.

The Void

bolstr blends minimalism, functionality, and asymmetrical geometries to craft practical everyday items infused with BA7ANCE™. Our bags and accessories fill the gap between overly simplistic and needlessly complex options, tailored for the contemporary man. We employ military-grade materials, marrying style, performance, and utility seamlessly.


Our Craft

Crafting bags and accessories that strike the perfect balance between style and utility is a meticulous endeavor. The considerations are boundless and require thorough contemplation. Distilling a product to its core with both form and function intact is a laborious discipline we cherish. Ultimately, our products seamlessly adapt to various lifestyles, whether it's for travel, adventure, work, or daily life.



BA7ANCE embodies bolstr's Pocket Research philosophy, backed by decades of cognitive research. It serves as a constant reminder that "chunks" exceeding seven elements inevitably pose significant challenges for memory and simultaneous processing. Hence, we adhere to the principle of not designing bags and accessories with more than seven pockets.